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Volume 24 No. 117

Sports Media

     "There has been a lot of speculation about whether the
owners or the players will blink first in the 7-month-old
baseball strike, but a critical third party is about to make its
presence felt -- television," according to C.W. Nevius in today's
SAN FRANCISCO CHRONICLE.  KRON-TV said yesterday it will reduce
the number of A's games it will televise in April, "a move that
will be watched closely" by other TV stations around the country.
According to sources, KRON included a provision in its contract
with the A's specifying that a certain number of players must be
of "major league caliber" to keep the agreement -- and the
payments to the team -- in effect.  Other stations around the
country have similar stipulations in their contracts.  KTVT-
Dallas is reportedly considering declaring its contract with the
Rangers "null and void" because of a clause stating that 75% of
"returning players" must be of big-league quality.  KRON, an NBC
affiliate, is not blacking out coverage entirely, but will only
show three A's games in April.  The station regularly carries
seven games in April.  All three games will be played on weekends
-- April 8, 16, 23.  NBC's prime-time schedule has made a
"significant rebound," and KRON does not want to cut into its
"successful" weeknight schedule for replacement baseball (S.F.
CHRONICLE, 3/22).
     OTHER MARKETS:  S.F.'s KTVU, which carries the Giants and
also owns a stake in the team, will televise a regular schedule
of games.  In Minneapolis, WCCO's Tim Scanlon said the station is
planning on showing games, but will cut back on production
expenses (SAN FRANCISCO CHRONICLE, 3/22).  In Houston, KTXH-TV,
which planned to air about 65 Astros games this year, said sales
of baseball related advertising are off 90%.  KTXH VP/GM Mike
Dunlop: "It's a disaster.  The revenue picture is as bleak as
bleak can be."  For now, the station has no plans to air
replacement games.  They would rather save on production and
travel costs.  The station is also refusing to pay the Astros a
licensing fee for replacement games (Greg Hassell, HOUSTON
CHRONICLE, 3/22).  The Red Sox and WSBK-TV Boston are still
reworking the station's $17M contract for this year (BOSTON
GLOBE, 3/21).  The station has agreed to televise four exhibition
games that were already planned.  As for the talks with the Red
Sox, WSBK GM Stu Tauber said "talks are going well":  "We're not
in a contentious situation at all.  We have a sympathetic rights
holder" (Jim Baker, BOSTON HERALD, 3/22).  In New York, columnist
Ira Berkow examines WABC's lawsuit against the Yankees:  "The
question comes down not so much to whether a contract is a
contract, but the quality of the goods bargained for" (N.Y.
TIMES, 3/22).

     Some TV columnists critiqued this past weekend's coverage of
the NCAA tournament by CBS.  In San Francisco, C.W. Nevius thinks
ESPN is better prepared to handle the tournament because it has
mastered the art of switching back and forth from close games
(SAN FRANCISCO CHRONICLE, 3/22).  But in New York, Phil Mushnick
says the "heat" that CBS has been taking for not showing the end
of the UCLA-Missouri game on the East Coast has been "unfair,"
since both the UCLA game and Arkansas-Syracuse were close.  The
net was in a "lose-lose" situation (N.Y. POST, 3/22).  In
Baltimore, Milton Kent writes that "on the whole, CBS has done a
pretty good job with the most difficult job in sports, sending
pictures and words of an event spread over eight different
locations into more than 220 markets" (Baltimore SUN, 3/22).  In
other hoop news, Univ. of Minnesota AD McKinley Boston said it
was fortunate the Big 10 has a TV deal with CBS.  Boston:  "After
what happened in the tournament this year, we might not have been
in a position to negotiate the financial deal we made"
(Minneapolis STAR TRIBUNE, 3/21).

     USA TODAY will debut its online service April 17.  As it
develops in the coming months, the online service will have many
of the same qualities the newspaper has, according to USA TODAY
Publisher & President Tom Curley.  It will include "deep sports
coverage" from high school to college teams; comprehensive news,
business and entertainment reports; and weather forecasts.  At
launch, the service will offer up-to-the-minute news and scores
and the opportunity to interact with USA TODAY reporters.  The
online service is the first product launched by the newly formed
USA TODAY Information Network.  It will use Internet technology
supplied by the CompuServe Network connection.  Readers will
subscribe directly to USA TODAY online and will be mailed a set
of disks containing s customized version of CompuServe's Mosaic
browser to load on to their computers.  USA Today's Web site will
only be accessible via USA TODAY's online service.  The
$14.95/month price includes three hours of usage time; each
additional hour will be $3.95 (USA Today).