HOOTERS WILL TITLE SPONSOR POWER BOAT TOUR
Hooters and the American Power Boat Association announced
the creation of the Hooters Formula-1 P.R.O.P. tour, with
$250,000 in total prize money. The tour begins its inaugural
season May 6 in Orlando. Boston; Bay City, MI; Saskatoon,
Canada; Cincinnati; Jacksonville; and St. Louis will also host
races. ESPN, ESPN2 and several int'l networks will televise the
events. Hooters' VP/Marketing Mike McNeil: "This sponsorship
dovetails nicely into our other sports marketing programs.
Hooters supports a variety of racing series because we view it as
an integral part of the American lifestyle" (Hooters).