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Volume 24 No. 155

Sports Media

     Microsoft Corp. CEO Bill Gates said the company will soon
preview its Windows 95 program by sending out 400,000 test copies
to selected users this month.  The "much-touted, much-delayed
upgrade" is scheduled to be released in August, but Gates "left
open the possibility of another delay."  Speaking at the CeBit
Computer & Communications Trade Show in Germany, Gates said the
PC in 2005 "won't look like what it is today.  It'll look like
many different things."  He estimated 20M homes will be connected
on large "web-like computers" by 2000.  Gates, who said, "No
single company will be able to do this," predicted that several
large partnerships will develop in the next five years (BLOOMBERG
BUSINESS NEWS/ATLANTA CONSTITUTION, 3/13).

     Former Oilers Coach Bum Phillips will not opt for another
season of broadcasting Oilers games for KTRH radio (HOUSTON
CHRONICLE, 3/10)....ABC's "Day One" recently featured the
"extremes to which NASCAR sponsors go to get their corporate
identities on camera."  During the 10-minute piece, 47 corporate
sponsors were mentioned (Jim Greenidge, BOSTON GLOBE,
3/10)....More talk on ABC's Armen Keteyian's upcoming piece on
college basketball coaches.  He "is believed to be gearing" his
UMass piece on how the school has accepted basketball players
with low high school grades in order to be a successful program
under John Calipari (BOSTON GLOBE, 3/10)....CBS takes its
coverage of this year's NCAA Men's Basketball Championship
interactive with CBS on Prodigy and on CBS Eye on the Net.  The
Road to the Final Four Sweepstakes will be sponsored by Doritos
(CBS).

     The Redskins announced agreement with WJFK-FM to broadcast
their games for the next three years.  WJFK is owned by Infinity
Broadcasting, which now has the radio rights to seven NFL
franchises.  WJFK said they would begin negotiations immediately
with the team's announcing trio of Sam Huff, Sonny Jergensen, and
Frank Herzog (David Elfin, WASHINGTON TIMES, 3/11)....KARE-TV has
signed a three-year contract with the Timberwolves.  The station
will broadcast at least eight games per season beginning in '95-
96 (Rachel Blount, Minneapolis STAR-TRIBUNE, 3/9).