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Volume 24 No. 157

The Back Of The Book

     A survey of 17,362 U.S. residents over a period of 14 months(1/4/94-2/27/95).  Respondents were asked about their sportsreading habits.                                    
AGE BREAKDOWN
12-17
18-24
25-34
35-44
45-54
55-64
65+
CHECK SPORTS RESULTS?
83%
80%
73%
70%
63%
61%
58%
LOOK AT SPORTS SECTION?
32
29
28
33
34
34
37
SUBSCRIBE TO SPORTS MAGS?
26
19
17
19
17
14
11
GENDER RACIAL BREAKDOWN
MEN
WOM
WHT
BLK
HISP
OTHER
CHECK SPORTS RESULTS?
79%
58%
69%
72%
71%
66%
LOOK AT SPORTS SECTION?
45
20
34
27
26
30
SUBSCRIBE TO SPORTS MAGS?
22
12
18
20
16
13

 

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  20 3/4   -5/8  21 1/8  24 1/8  18 3/4    6500
Cobra Golf     CBRA 33 1/2   -1/4  33 5/8  41 1/2  13 3/8   49200
Converse       CVE  10 3/8     0   10 3/8  12 5/8   9 1/4   48000
Callaway Golf  ELY  33 1/8   -1/8  33 1/4  43 3/8  28 1/2  286800
Fila           FLH  21 3/8   +3/8  21 1/8  22      12 1/2   36700
Sport Supply   GYM  11 3/4   +1/8  11 1/2  18       9 1/4   14200
L.A. Gear      LA    3 1/2   +1/8   3 1/2   8 1/4   3 1/2  140100
Nike           NKE  75       +1/8  74 3/4  76 1/2  51 5/8  579300
Reebok         RBK  34 7/8   -1/2  35 3/8  40 1/4  28 3/8  388900
Russell Athl.  RML  29 3/8   -3/8  29 5/8  32 5/8  26 3/4   14100
Skybox         SKYB 15 23/32  +2    27/32  14 3/8   8 3/8 2386800
Sportmart      SPMT  8 1/2   -3/8   8 1/2  19 1/4   8 1/4   19300
Starter        STA   9         0    9      15 1/2   6 1/4   41800
Topps          TOPP  5 3/4     0    5 3/4   8       4 1/8  114300
Sports Auth.   TSA  20 7/8     0   20 3/4  25      16 1/4   67000

     TODAY:  The NBA's Eastern Conference Through March 7:      
'94 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
TOTAL
%CAP
AVG
TIX$
'93
AVG.
TOTAL ATTEND
+/- FROM '93
HORN
28
23,698
633,554
100%
$22
23,698
No Change
BULL
29
22,319
647,255
103%
$36
18,489
+ 111,062
CAVS
29
20,245
587,186
98%
$36
18,033
+ 64,148
KNIC
29
19,763
573,127
100%
$44
19,763
No Change
PIST
29
17,057
494,664
80%
$29
20,117
- 88,735
WASH
25
17,295
432,379
92%
$25
15,224
+ 51,777
at BAL
3
12,756
38,268
100%
$25
12,756
No Change
PIST
29
17,057
494,664
80%
$29
20,117
- 88,735
BUCK
29
16,088
466,538
96%
$23
15,552
+ 15,541
MAGI
30
16,010
480,300
100%
$35
15,291
+ 21,570
NETS
29
15,954
462,675
80%
$32
15,348
+ 17,581
PACE
26
15,925
414,037
97%
$28
12,518
+ 88,569
CELT
28
14,890
444,991
100%
$35
14,890
No Change
at HAR
2
14,035
28,071
85%
$35
13,200
+ 2,283
HEAT
28
14,610
409,085
96%
$25
15,047
- 12,224
76ER
27
12,477
335,402
69%
$27
12,494
- 1,944
HAWK
30
11,908
357,252
74%
$25
12,939
- 30,931
— BAL = Baltimore Arena.
— HAR = Hartford Civic Center.