THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

2.27.1995

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 5/8   +1/8  21 1/2  24 1/8  18 3/4     700
Cobra Golf     CBRA 34 1/4   -1/4  34 1/2  41 1/2  13 3/8  106100
Converse       CVE  11       -3/8  11 1/4  12 5/8   9 1/4   32500
Callaway Golf  ELY  34 3/4   +1/8  34 1/2  43 5/8  28 1/2  254900
Fila           FLH  21         0   20 3/4  20 3/8  12 1/2    5100
Sport Supply   GYM  12 3/4     0   12 5/8  18       9 1/4   23300
L.A. Gear      LA    4       -1/8   4 1/4   8 1/4   4 1/4  278800
Nike           NKE  73 5/8 +1 1/8  72 1/2  76 1/2  49 3/4  126000
Reebok         RBK  36 5/8   +3/8  36 3/8  40 1/4  28 3/8  429300
Russell Athl.  RML  30 1/4   -1/8  30 1/2  32 5/8  24       27000
Skybox         SKYB 11 15/16 -1/16 12      14 3/8   8 3/8   36700
Sportmart      SPMT  8 7/8   -3/8   9 1/4  19 1/4   8 3/8   10600
Starter        STA   9       -1/8   9      15 1/2   6 1/4   30900
Topps          TOPP  5 7/8     0    5 3/4   8       4 1/8  106000
Sports Auth.   TSA  18 1/8   -1/4  18 1/4  25      16 1/4   54700

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