Sponsorships Advertising Marketing

CRACKER JACK LAUNCHES NEW PRODUCT LINE, NEW AD CAMPAIGN

2.27.1995

     In April, Borden will ship fat free Cracker Jack in original
and toffee flavors to compete with a growing field of fat-free
popcorn snacks.  A TV campaign is in the works by Grey
Advertising and a "Bring Back Baseball" sweepstakes breaks March
6, with an ad in USA TODAY asking for fans' solutions to the
strike.  It is Borden's first ad campaign for Cracker Jack in
three years.  "Bring Back Baseball's" grand prize is a trip for
four to the Baseball Hall of Fame.  Secondary winners get their
picture on a Donruss baseball card (Betsy Spethmann, BRANDWEEK,
2/27 issue).

PREVIOUS BRITISH SOCCER ENTHUSIASTS WANT BREWERY NAMES OFF JERSEYS NEXT ENDORSEMENT ROUND-UP: SHAQ IN CANADA; YOUNG PACKING A POP

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