HOW MANY SPORTS FANS ARE PLUGGED INTO VIDEO GAMES?

     The ESPN Chilton Sports Poll surveyed 6,614 U.S. residentsover a 4-month+ period (10/4/94-2/13/95).  Respondents (age 12+)were asked whether they have video game equipment or personalcomputers in their homes, and, if so, whether they use them toplay sports video games.  "Fans" were identified by those whoplaced themselves on a scale of 0-10, where zero is "not a fan atall."  A "fan" is anyone who ranked themself between 1 and 10.
  
     
       
OWN         A PERSONAL
        COMPUTER?
    
    
    
       
USE         IT FOR SPORTS
        GAMES?
    
  
  
     
       
FAN
    
    
       
39%
    
    
       
FAN
    
    
       
40%
    
  
  
     
       
NON         FAN
    
    
       
32%
    
    
       
NON         FAN
    
    
       
17%
    
  
  
     
       
OWN         VIDEO GAME
        EQUIPMENT?
    
    
       
HAVE         ANY VIDEO
        SPORTS GAMES?
    
  
  
     
       
FAN
    
    
       
51%
    
    
       
FAN
    
    
       
70%
    
  
  
     
       
NON         FAN
    
    
       
36%
    
    
       
NON         FAN
    
    
       
42%