The Back Of The Book

HOW MANY SPORTS FANS ARE PLUGGED INTO VIDEO GAMES?

2.24.1995

The ESPN Chilton Sports Poll surveyed 6,614 U.S. residentsover a 4-month+ period (10/4/94-2/13/95). Respondents (age 12+)were asked whether they have video game equipment or personalcomputers in their homes, and, if so, whether they use them toplay sports video games. "Fans" were identified by those whoplaced themselves on a scale of 0-10, where zero is "not a fan atall." A "fan" is anyone who ranked themself between 1 and 10.

OWN A PERSONAL COMPUTER?		USE IT FOR SPORTS GAMES?
FAN	39%	FAN	40%
NON FAN	32%	NON FAN	17%
OWN VIDEO GAME EQUIPMENT?		HAVE ANY VIDEO SPORTS GAMES?
FAN	51%	FAN	70%
NON FAN	36%	NON FAN	42%

PREVIOUS MEDIA NOTES NEXT THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

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