Sponsorships Advertising Marketing

STATE FARM IS THERE AS SPONSOR FOR THE EVERT CUP

2.15.1995

     State Farm Insurance signed a multi-year sponsorship
agreement with the $400,000 Evert Cup in Indian Wells, CA, to be
held February 27-March 5.  The event's namesake, Chris Evert,
commended State Farm "for recognizing the increased excitement
being generated around women's tennis."  Bruce Callis, VP/State
Farm, noted the sponsorship fit their emerging profile as a
"major supporter of women's sports."  The Evert Cup Finals will
be televised on ESPN (State Farm).

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