Liberty Sports announced it has created an event management
division -- Prime Sports Event Group -- to develop and coordinate
all activities related to Liberty-owned sports events and series.
Prime Sports Event Group will be based in L.A., and be
responsible for securing events and event series, developing new
events, and managing event production. The Group will handle
national ad sales while directing regional sponsorships and
promotional opportunities within specific affiliate markets.
Prime Sports Event Group will also be in charge of developing the
Prime Sports Signature Series, creating national distribution for
events originating from Prime Sports' regional network markets.
Don Meek, formerly VP/Event Properties at Prime-Sports West, will
oversee the operation as VP of Prime Sports Event Group. Meek
said the Group "is based on a comprehensive model that delivers
advertisers a complete array of sponsorship elements, including
TV advertising and promotion, on-site signage, and hospitality."
Meek: "This integrated approach is a direct response to the
demands on the marketplace" (Liberty).
