THE SPORTS BUSINESS DAILY conducted a survey of participantsat the 17th International Sport Summit, held in New York fromJanuary 17-18. The results, gathered from approximately 100responses, are not scientific, but meant to give "a sense of theindustry."1) QUESTION: Do you think the sports industry is generally onthe right track, or is headed in the wrong direction? RIGHT TRACK 59% WRONG DIRECTION 39%2) QUESTION: How do you rate the job performance of thefollowing industry executives? FAV/UNFAV/NEUT FAV/UNFAV/NEUTPAUL TAGLIABUE 94%/ 5% / 1% GARY BETTMAN 36%/ 59% / 1%DAVID STERN 91 / 7 / 3 BOB GOODENOW 26 / 50 / 13ALAN ROTHENBERG 73 / 19 / 6 TIM FINCHEM 24 / 4 / 48GENE UPSHAW 49 / 23 / 22 DONALD FEHR 20 / 68 / 7CHARLES GRANTHAM 41 / 19 / 31 BUD SELIG 7 / 88 / 3 FAVORABLE UNFAVORABLE VERY SOMEWHAT SOMEWHAT VERY NEUTRALPAUL TAGLIABUE 58% 36% 4% 1% 1%DAVID STERN 78 13 6 1 3ALAN ROTHENBERG 43 30 10 9 6GENE UPSHAW 12 37 13 10 22CHARLES GRANTHAM 13 28 15 4 31GARY BETTMAN 6 30 37 22 1BOB GOODENOW 1 25 25 25 13TIM FINCHEM 3 21 4 0 48DONALD FEHR 13 7 22 46 7BUD SELIG 0 7 33 55 33) QUESTION: Over the next five years, will sports sponsorshipdollars increase (significantly or somewhat), decrease(significantly or somewhat), or stay the same? INCREASE 88% DECREASE 11% (SIGNIFICANTLY 32%) (SIGNIFICANTLY 2%) (SOMEWHAT 56%) (SOMEWHAT 9%) STAY THE SAME 2%4) QUESTION: Will the following leagues succeed? YES NO UNITED BASEBALL LEAGUE 10% 90% MAJOR LEAGUE SOCCER 67% 33% WORLD GOLF TOUR 46% 54%5) QUESTION: Which are the hottest sports? Please rank thefollowing sports properties on a scale of 1-10 (1=Cold, 5=Warm,10=Hot). "OVERALL" is the total number of points received."HEAT INDEX" is the average on the 1-10 scale. HEAT HEAT OVERALL INDEX OVERALL INDEXNFL 534 8.90 Men's Tennis 267 4.85NBA 496 8.13 MLS 276 4.52NASCAR 414 7.39 MLB 238 4.33PGA Tour 322 6.04 Women's Tennis 248 4.28NHL 345 5.85 CFL 222 4.11Minor Hockey 309 5.42 Roller Hockey 212 4.00Minor Baseball 323 5.38 Indoor Soccer 196 3.35Pro Volleyball 289 5.07 Arena Football 179 3.31 WRITE-INS: College football (2), figure skating (1),college basketball (1), '96 Olympics (1), lacrosse (1), amateurgolf (1), track & field (1), IndyCar (1), IMSA Road Racing (1).6) QUESTION: Which are the hottest endorsers? Please rank thefollowing athletes on a scale of 1-10 (1=Cold, 5=Warm, 10=Hot)."OVERALL" is the total amount of points received. "HEAT INDEX"is the average on the 1-10 scale. HEAT HEAT OVERALL INDEX OVERALL INDEXShaq. O'Neal 491 8.32 Ken Griffey Jr 337 6.74Deion Sanders 443 8.05 Grant Hill 329 6.71Michael Jordan 473 8.02 Andre Agassi 365 6.40Emmitt Smith 439 7.98 Frank Thomas 309 6.29George Foreman 444 7.93 Dale Earnhardt 303 6.18Troy Aikman 415 7.41 Greg Norman 304 5.96Chas. Barkley 415 7.15 Steffi Graf 250 5.00Wayne Gretzky 406 7.12 Nancy Kerrigan 259 4.71 WRITE-INS: Steve Young (2), Fred Couples (1), JackieJoyner-Kersee (1), Junior Seau (1), Glenn Robinson (1), NolanRyan (1), Jimmy Jackson (1).
