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Volume 24 No. 112
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THE SPORTS BUSINESS SUPER BOWL PRE-GAME

     STADIUM SIGNAGE:  The following is a survey of the in-stadium signage that will be seen in Joe Robbie Stadium thisSunday.  AROUND THE BOWL:  Arby's (2), Gatorade (4), Budweiser(3), Bud Light (1), Burger King (1) Toyota (4), Blockbuster (2),TCBY (1), 610 WIOD-radio (2), Bacardi (1), Domino's (1), BellSouth (1), Marlboro (2), Magnivision (1), Don Shula's restaurant(1), Miami Herald (1), Carvel (1).  TUNNEL:  Bud, Bud Light.  ENDZONE SCOREBOARDS:  Budweiser, Coke, Marlboro, Miami Herald.ROTATING SCOREBOARD SIGNS:  Diet Coke, Blockbuster, Office Depot,Burger King, Coke, Delta, Alamo Rent-a-Car, News Channel 10.SEAT IMPRINTS -- GTE is visible on each side of the upper deck,but only when stadium is empty (THE DAILY).     MR. CHARGER:  CNBC's Neil Cavuto interviewed Chargers OwnerAlex Spanos on "Business Insiders."  Spanos, when asked if beingin the Super Bowl is more important than building a real estatebusiness from scratch and becoming a multi-millionaire:  "Well,let me put it this way, that's what helped me get here.  Let'sface it, without that I wouldn't be here today" (CNBC, 1/26)     CUT!  AND THAT'S A PRINT:  NFL Films' official Super BowlXXIX video will be available in stores on February 23, accordingto Polygram, distributor of the tape (NFL Films).     LOOKING AHEAD TO NEXT YEAR:  Top officials of the Panthersand the Jaguars delivered updates on their inaugural '95 seasons.Panthers Owner Jerry Richardson noted the private financing ofCarolinas Stadium and called his team's sponsorship deals "thebest in the history of sports."  Jaguars Owner Wayne Weaver re-introduced the team's new logo:  "The logo has really beenaccepted well in the marketplace" (THE DAILY).     MULTI-MEDIA WATCH:  Prodigy Services announced has selectedCBS Sports' Pat O'Brien to  host the first-ever Super Bowlpregame show via an online service.  Beginning at 3:00pm onSunday, O'Brien will moderate live chat sessions on Prodigy  aswell as report any "inside" news (Prodigy).     OPPOSITE THE GAME:  NBC airs a made-for-TV movie aboutPrincess Diana; Fox will air its normal lineup of "The Simpsons"and "Married ... With Children," both are repeats; CBS will re-broadcast the 25th anniversary special of "60 Minutes"; TNT airseight hours of "Starsky and Hutch"; Discovery premieres "SharkBowl '95" -- 12 hours of "jaw-dropping footage"; And A&E airs amarathon of mystery movies (USA TODAY, 1/27).