This week's ADVERTISING AGE prints a complete list of the 25advertisers (60 spots total) on ABC's broadcast:
| COMPANY | # ADS | PRODUCT | LENGTH | PLACEMENT |
| Anheuser-Busch | 1 | Bud Bowl VII | :60 | 1stQ |
| Anheuser-Busch | 2 | Budweiser | :30 | 2ndQ |
| Anheuser-Busch | 2 | Bud Light | :30 | 3rdQ |
| Anheuser-Busch | 2 | Bud | :30 | 4thQ |
| Am Home Prod | 1 | NA | :30 | NA |
| Chrysler | 2 | Dodge Status | :30 | 2ndQ |
| Federal Express | 2 | FedEx Software | :30 | NA |
| Ford | 1 | Lincoln Continental | :30 | 2ndQ |
| Frito-Lay | 1 | Doritos | :60 | Halftime |
| HBO | 1 | Hollywood Party | :60 | 1st Half |
| Honda | 3 | Odyssey/Existing | :30 | 4thQ |
| Isuzu | 1 | Trooper Unlimited | :60 | 3rdQ |
| Lee Apparel | 3 | NA | :30 | 1,2,3Qs |
| Master Lock | 1 | Repeat last year's | :30 | 1st Half |
| McDonald's | 1 | Super Bowl fans | :60 | 1st Half |
| N.P.P.C. (Pork) | 1 | Taste What's Next | :30 | 2ndQ |
| Nike | 1 | Dennis Hopper | :90 | 2ndQ |
| No Fear Apparel | 1 | NA | :30 | 1st/2nd |
| Pepsi-Cola | 6 | Nothing else... | :30 | 1st/3rd |
| Primestar | 1 | NA | :30 | 4thQ |
| Principal Fin Group | 2 | NA | :30 | Pre/1st Half |
| Quaker State | 1 | NA | :30 | 3rdQ |
| Soloflex | 2 | NA | :30 | 2nd/3rd |
| Taco Bell | 1 | NA | :30 | NA |
| Toyota | 1 | Avalon | :30 | 3rdQ |
| Warner Bros. | 1 | NA | :30 | NA |
| Wilson Sptg Goods | 1 | NA | :60 | 1st Half |
SOURCE: ADVERTISING AGE, 1/23 issue.
