TURNER BROADCASTING DOUBLES ITS COKE INTAKE ON AD BUDGET
Turner Broadcasting Sales Inc. announced that Coca-Cola will
double its '94 ad spending this year on the Turner Networks.
Coca-Cola will spend more than $8M with various projects this
year, and a significant portion will be spent on the "major
sports properties that Turner cablecasts." Coca-Cola has bought
"a large block of commercial time on Turner's coverage of the
NBA" and Turner and Coca-Cola are looking to work together on
some projects for the '96 Summer Games (Chuck Ross, COWLES
BUSINESS MEDIA, 1/7). IBM and McDonalds have also struck deals
with Turner to buy time on the network's NBA coverage. Both
advertisers are newcomers to Turner's NBA package. The network
has booked close to $100M in ad sales for its hoops coverage this
season, and "about" 85% of the NBA inventory has been accounted
for (Langdon Brockington, COWLES BUSINESS MEDIA, 1/10).