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Volume 24 No. 113

Sponsorships Advertising Marketing

     The new ownership of the Single-A St. Catharines Blue Jays
is changing the team's nickname.  The NY-Penn League club is
considering five new names:  Stags, Blue Reos, Stompers, Canal
Rats and Channel Cats.  There is a slim chance the group will
stick with Blue Jays.  The name will be selected by February 1
(Jim Byers, TORONTO STAR, 12/21).

     Universal Marketing Associates (UMA) announced yesterday
that it has acquired the marketing rights to college football's
Hula Bowl all-star game in Honolulu.  UMA's rights begin with the
upcoming game on January 22, 1995 and continue through the 1999
game.  UMA VP Bob Longmire: "We are actively pursuing the
acquisition of sports properties, and although we will be working
in concert with the Aloha Bowl Foundation, we have developed an
ownership position in regards to the national marketing of the
event."  UMA is currently in negotiations with what they call a
major national restaurant chain regarding title sponsorship of
the Hula Bowl.  UMA expects to make an announcement within the
next two weeks (UMA).

     Sega released early figures for the holiday season that
indicates that, according to their numbers, '94 will be the third
straight year Sega wins the holiday season sales battle with
Nintendo, Atari, etc. (Sega)....A U.S. District Court judge in
Chicago ruled in favor of Pepsi in a dispute with Quaker Oats
over trade secrets that former Pepsi exec William Redmond could
share with his new employer, Quaker Oats.  The injunction
prevents Redmond at Quaker from using or disclosing confidential
information on Pepsi until May 1995 (CHICAGO TRIBUNE, 12/21)....A
two-page ad spread by Digital appears in today's WALL STREET
JOURNAL that previews the upcoming bowl games (WALL STREET
JOURNAL, 12/21).... Sporting goods store sales rose 41% in the
eight South Atlantic states (DE, MD, DC, VA, WV, NC, SC, GA & FL)
during the five-year period from 1987-92, according to a National
Sporting Goods Association analysis (NSGA)....In its year-end
issue, FORBES projects that Gaylord Entertainment, parent company
of TNN and minority owner of the Texas Rangers, will "do better
than its peers" in entertainment and information business in the
coming years (Nashville TENNESSEAN, 12/19)....Cobra Golf Inc.
announced yesterday that it has reached a definitive agreement
with Polymark France to acquire all the remaining outstanding
shares of Cobra Golf Europe, effective January 1.  Cobra
currently owns 20% of Cobra Golf Europe, the remaining 80% will
cost them $4M to purchase (Cobra).

     MLB Properties announced yesterday that pre-game batting
practice jerseys, turtlenecks and replica baseball jerseys for
kids will be offered for the first time by Majestic Athletic, an
Authentic Diamond Collection licensee.  Faust Capobianco,
Licensing Coordinator for Majestic Athletic:  "We are excited
about our new venture with Major League Baseball Properties and
look forward to leading the way with authentic products for
children.  This most recent effort is another way in which
Majestic and MLBP have positioned out business for continued
growth in the expanding kids' category" (MLBP).

     According to a report in the ORLANDO SENTINEL, Glycerol, a
common ingredient found in substances like moisturizers and
paints, may become the "hottest buzzword among endurance
athletes" as it makes its way onto the market in sports drinks.
Studies have shown that drinking glycerol and water before
engaging in endurance sports causes the body to absorb more
water, thus staving off dehydration.  Currently available over-
the-counter in drug stores as an "emollient" that athletes in-
the-know are mixing and drinking on their own, glycerol is on the
"verge of new fame as an ingredient in commercially marketed
sports drinks" (Diane Hubbard Burns, ORLANDO SENTINEL, 12/20).