Sponsorships Advertising Marketing

IS THE BOTTOM FALLING OUT ON TOPPS?

12.19.1994

     BARRON'S look at the challenges facing Topps.  "Citing
uncertainty in the sports-card market, owing in part to the Major
League Baseball strike, and also the National Hockey League
lockout, Topps eliminated the seven-cent-a-share quarterly common
dividend it has been paying since May 1992."  The moves will save
the company around $13M annually.  Topps officials said the
baseball strike "may spark special interest in the '95 season
cards."  Topps Chair Arthur Sorin: "The cards next year will
reflect the season before, and this is a most unusual season"
(Shirley Lazo, BARRON'S, 12/19 issue).

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