TIME WARNER ROLLS OUT ORLANDO INTERACTIVE EXPERIMENT
Time Warner Chair Gerald Levin introduced the company's
experimental "Full Service Network" -- an interactive cable
system on trial in Orlando. The project is the "most grandiose"
of the interactive TV trials getting underway across the country,
writes Jube Shiver in today's L.A. TIMES. The tests "are aimed
at determining what kind of technology is best for delivering
interactive services, and what kinds of services consumers are
interested in." Levin: "The debut of the full-service network
is a turning point for the communications industry. With digital
interactivity, consumers are in total control of the programming
they bring into their homes" (L.A. TIMES, 12/15). Levin stressed
that revenue from movie rentals and advertising will be key to
paying for the system (WALL STREET JOURNAL, 12/15).
MORE INTERACTIVE NEWS: The MD racing commission gave
approval to Laurel and Pimlico race tracks to test the nation's
first in-home betting system, with a one-month trial to begin
January 15 (WASHINGTON POST, 12/15).