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Volume 24 No. 155

The Back Of The Book

                                              52-WEEK
COMPANY        SYM   CLOSE     +/-  OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS   20 5/8     0   20 1/2  24 1/8  17 7/8   1900
Cobra Golf     CBRA  35 1/4 +1 3/4  34      41 1/2  12 1/2 611800
Callaway Golf  ELY   33       -1/8  33 3/8  43 3/8  24 1/8 161300
Fila           FLH   19 3/8   +1/4  19 1/8  19 7/8  12 1/2   5200
Sport Supply   GYM    9 1/2     0    9 1/4  18       9 5/8  19500
L.A. Gear      LA     4 7/8   -1/8   4 7/8  10 5/8   5 1/8  96100
Nike           NKE   66       +3/4  65 1/8  66 3/4  43 1/8 239000
Reebok         RBK   36 3/4   -1/8  36 7/8  40 1/4  28     126600
Russell Athl   RML   29 1/4   -1/8  29 1/4  32 5/8  24     112500
Skybox Int'l   SKYB  11 7/8   -1/4  12 1/4  14 3/8   5      17600
Sportmart      SPMT  11 3/4   -1/4  12      19 1/4  10 1/2  18800
Sports Auth.   TSA   21 3/8   +1/2  21 5/8  25      19 1/4 115700
Starter        STA    6 7/8   -1/4   7 1/8  19 1/4   6 1/4  95300
Topps          TOPP   5 3/4   +1/8   5 5/8   8       5 1/2 195500

     TODAY:  The AFC after Week 15
'94 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
TIX
REVENUE
'93
AVG.
TIX REVENUE
+/- FROM '93
KCC^
7
79,018
$29
$16,040,712
76,312
+ $1,006,788
JET
7
77,235
$25
$13,516,050
76,121
+ 194,875
BUF^
7
76,899
$30
$16,148,820
79,545
+ $1,114,896
DEN^
7
75,389
$29
$15,304,054
75,273
+ $2,131,279
CLE
7
74,224
$27
$14,028,363
74,263
- $126,880
MIA
7
73,430
$30
$15,420,210
66,618
+ $1,430,520
SDC^
7
61,363
$32
$13,745,408
59,218
+ $2,553,260
SEA^
7
60,559
$28
$11,869,564
55,266
+ $2,584,876
PAT^
8
60,252
$34
$16,388,544
45,358
+ $5,742,115
PIT^
7
59,679
$32
$13,368,192
55,960
+ $2,791,779
CIN^
7
58,853
$31
$12,771,194
46,608
+ $3,309,683
HOU^
7
57,734
$27
$9,966,726
55,926
+ $962,640
IND
6
52,043
$27
$8,430,885
53,325
- $98,929
LAR
7
50,485
$33
$11,661,936
52,838
- $543,543

NOTE: Teams with the symbol (^) next to their name haveincreased their ticket prices over last year. "'93 AVG." isbased on the same number of home dates as the teams have had thusfar in '94. "TIX $" is the team's average ticket price. "TIXREVENUE" is an approximated figure based on the increase/decreasein attendance for the same number of home dates from '93. The+/- revenue figures take into account all new ticket prices.