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Volume 24 No. 116

The Back Of The Book

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  22 3/8   -1/8  22 5/8  24 1/8  17 7/8    1100
Cobra Golf     CBRA 37       +3/4  36 3/4  41 1/2  12 1/2  391900
Callaway Golf  ELY  35 1/2     0   35 1/4  43 3/8  24 1/8  192900
Fila           FLH  17 7/8   -1/4  18      19 3/8  12 1/2    6500
Sport Supply   GYM  10 1/4   -3/8  10 1/2  18       9 3/4   12800
L.A. Gear      LA    5 3/4     0    5 3/4  11 1/2   5 3/8   58900
Nike           NKE  64       +1/2  63 5/8  66 5/8  43 1/8  114700
Reebok         RBK  37 1/2   +1/8  37 1/4  40 1/4  28      297000
Russell Athl   RML  30         0   30 1/8  32 5/8  24       13900
Sportmart      SPMT 12 3/4   -1/4  13      19 1/4  11 1/2    7000
Starter        STA   7         0    7      19 1/2   6 1/4   78500
Topps          TOPP  5 5/8   -1/8   5 7/8   8 1/8   5 1/2   70100
Sports Auth.   TSA  22 1/8   +1/8  22       ....     ....  233400

     TODAY:  The AFC after Week 12     TOMORROW:  The NFC after Week 13
'94 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
TIX
REVENUE
'93
AVG.
TIX REVENUE
+/- FROM '93
KCC^
6
78,951
$29
$13,737,503
76,568
+ $874,107
BUF^
6
78,571
$30
$14,142,780
79,556
+ $1,254,762
JET
6
77,154
$25
$11,573,150
76,121
+ 155,000
DEN^
7
75,389
$29
$15,304,054
75,273
+ $2,131,279
CLE
6
74,100
$27
$12,004,146
76,575
- $506,731
MIA
5
73,028
$30
$10,954,200
64,786
+ $1,236,300
SEA^
6
61,292
$28
$10,297,028
56,854
+ $2,110,028
SDC^
5
60,458
$32
$9,673,344
59,272
+ $1,671,597
PAT^
6
60,239
$34
$12,288,688
47,077
+ $4,001,312
PIT^
6
59,693
$32
$11,460,992
55,688
+ $2,439,563
CIN^
6
57,564
$31
$10,706,811
48,275
+ $2,307,048
HOU^
5
54,953
$27
$7,418,628
54,915
+ $1,103,380
IND
6
52,043
$27
$8,430,885
53,325
- $98,929
LAR
6
48,874
$33
$9,677,118
52,110
- $640,728
NOTE: Teams with the symbol (^) next to their name haveincreased their ticket prices over last year. "'93 AVG." isbased on the same number of home dates as the teams have had thusfar in '94. "TIX $" is the team's average ticket price. "TIXREVENUE" is an approximated figure based on the increase/decreasein attendance for the same number of home dates from '93. The+/- revenue figures take into account all new ticket prices.