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Volume 24 No. 113

Olympics

     Scientific-Atlanta, a Georgia cable TV equipment company,
will announce that it will become an Olympic sponsor.
Scientific-Atlanta's digital video distribution system will
"allow 60 channels of live action from all the venues to be shown
on jumbo screens at many Olympic arenas."  The deal is expected
to be announced today, with channels available on televisions in
the Olympic dorms at Georgia Tech and the Marriott Marquis,
"where more than 1,000 dignitaries are booked" (Melissa Turner,
ATLANTA CONSTITUTION, 11/29).

     Sensormatic Electronics Corp. announced an agreement with
the USOC to become a sponsor of the U.S. Olympic Team for the '96
Games.  Sensormatic will install security systems in the USOC's
three Olympic Training Centers at Colorado Springs, Lake Placid,
and San Diego.  The security system will be installed throughout
each USOC location including training centers and dining
locations.  The agreement also includes rights to the U.S.
Olympic Team logo, which can be used throughout the U.S.
(Sensormatic).  Sensormatic is a sponsor of the '96 Atlanta
Games.