Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

11.23.1994

     Canon, Sharp, Panasonic, Miller and Remington have joined
Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the
John R. Wooden College Basketball Classic.  The sponsors get ad
units within NBC's telecasts, as well as positions on Dorna USA's
AdTime signage system (INSIDE MEDIA, 11/16-29
issue)....Enviromint has been licensed to mint a limited edition
of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and
95 pure gold medallions honoring Penn State and Oregon in this
year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major
marketing and ad blitz to attract skiers to NH this winter
(Shawmut).

PREVIOUS LEGG MASON RENEWS SPONSORSHIP OF WASHINGTON TENNIS CLASSIC NEXT NAMES IN THE NEWS

SPONSORED CONTENT

ADDITIONAL SECTIONS

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April 25, 2024

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April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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