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Volume 24 No. 156

Olympics

     The city of Atlanta wants Olympic organizers to "establish a
$10 million umbrella account to repay the city for its costs
associated with the '96 Games."  ACOG needs to approve the funds
that would cover "feeding city firefighters, to setting up
computer linked command posts."  The city would send ACOG a
running tab of expenses to be covered by the fund, whose balance
would not dip below $10M, enabling the "city to make withdrawals
on a pay-as-you-go basis" (Lyle Harris, ATLANTA CONSTITUTION,
11/22).

     Last week, Honda/Acura was closing in on a deal with NBC to
buy ad time during the '96 Summer Games.  So far, ad agency
sources say, NBC has written between $350M and $400M worth of
Olympic business (INSIDE MEDIA, 11/16-29 issue).