The NFL's first "Stadium Shop" debuted in September at
Macy's San Francisco and will operate through February. It is
part of a new strategy by NFL Properties to develop store designs
with retail partners. The program creates an NFL stadium concept
within stores. The 1,200-square-foot area features an astroturf
rug, goal posts and lockers. Special stands are used as
merchandise displays. Mark Holtzman, VP/Player Relations for NFL
Properties: "The new fixturing program signifies NFL Properties'
commitment to building brand awareness behind innovative
merchandising plans. We are looking to expand this program in
1995 with several of our other retail partners." Top NFL
vendors, such as Starter, Logo 7, Pro Player, Apex and Antiguam,
are featured in the concept shop. Other brands include: leather
jackets by Jeff Hamilton, helmets by Riddell and Upper Deck
Authenticated autographed jerseys (NFL Properties).
OTHER NFL NEWS: The league kicked off fan voting for the
Pro Bowl on Prodigy last week. The league provides each of
Prodigy's members with a player-selection ballot for the Honolulu
game. In the second year of fan voting, ballots also will be
available at stadiums on game days and in 6,600 Radio Shack
stores nationwide (NFL).
