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Volume 24 No. 156
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NASCAR LOOKS TO TAP NEW MARKET WITH SUPERTRUCK SERIES

     NASCAR President Bill France has announced plans to allow
corporate America to "break through a new legion of consumers"
through NASCAR's SuperTruck Series.  According to Simmons Market
Research Bureau, one third of all vehicles purchased are trucks.
Owners of domestic trucks are 54% male and 46% female, and nine
out of 10 people who drive a truck enjoy at least one type of
motorsports.  In addition, 33% who drive trucks live in the top
20 ADI markets, and a third of the truck owners have an average
household income of more than $50,000.  France said that a
SuperTruck Series will offer marketers with "incredible benefits"
and take NASCAR marketing to a "new level": "Our direct
connection with a new, enthusiastic audience of this nature is a
dream of marketing opportunities for sponsors, team owners and
drivers" (Paul Schaefer, NASCAR NEWS, 10/12-26 issue).