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Volume 24 No. 112

Sports Media

     Time Warner Inc. said yesterday that ABC News and NBC News
would join in the interactive news-on-demand service to be
offered on Time Warner's Full Service network next year.  The
network will be introduced in Orlando and will include news, TV
programming and reports by Time Warner publications like Time,
Sports Illustrated, Fortune, Money, Entertainment Weekly and Life
(BLOOMBERG BUSINESS NEWS, 10/12)....Softkey International Inc.
said it will begin selling CD-Rom based calendars of Sports
Illustrated's annual swimsuit issue.  The CD-Rom, priced $29.95,
is the most "heavily ordered" CD that SoftKey has ever published
(WALL STREET JOURNAL, 10/12)....In Philadelphia, Robert Seltzer
critiques last weekend's boxing telecast, CBS' first boxing
telecast in four years: "It was a good spectacle for a sport that
sorely needs network exposure" (PHILA. INQUIRER, 10/12)....CBS,
NBC and NBC drew just 58% of all prime-time viewing last week,
down from 63% a year ago.  Most of the loss of viewing share was
due to the lack of baseball coverage, which normally draws
viewers away from cable (WALL STREET JOURNAL, 10/12). ....The
Tigers signed a 5-year deal with WKBD Channel 50.  No dollar
figures were announced, but Channel 50 will air 60 games a season
and will have a "virtual lock on Detroit TV sports, as it already
airs the Pistons and Red Wings" (DETROIT NEWS, 10/11).

     In New York, Richard Sandomir notes Notre Dame's loss to
Boston College hurts both ABC and NBC for upcoming Irish
telecasts: "Although a weakened Notre Dame is still a potent draw
thanks to the school's faithful alumni, a middling Irish team is
nonetheless not as robust for ratings as one that is still in the
loop" for a national title.  In other college football news, ABC
bought the rights to the annual SEC championship game for
"substantially more" than the $1.8M it has been paying.  ABC
struck the deal in their exclusive negotiating period.  Regular
season SEC games will be carried by CBS (N.Y. TIMES, 10/12)