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Volume 24 No. 156
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TRIPLE CROWN SPORTS, NIKE & U.S. WORLD CUP STAR TEAM UP

     Triple Crown Sports, a CO-based grassroots sports marketing
company, and Tab Ramos, U.S. National Soccer Team member and Nike
endorsee, have entered a joint marketing agreement to raise
$200,000 annually for St. Jude Children's Hospital and to promote
the Nike/Triple Crown Youth Soccer Series and Nike/Triple Crown
3-on-3 Soccer Shootout Series.  Ramos will be the official
spokesperson representing both the Triple Crown Soccer Series
programs and will be prominently featured in all Triple Crown
Soccer Series marketing campaigns.  Nike's sponsorship of the
Triple Crown Sports soccer programs is part of P.L.A.Y. --
Participate in the Lives of America's Youth (THE DAILY).