Sponsorships Advertising Marketing

NIKE'S INVOLVEMENT WITH IN-LINE SKATING ROLLS ON

10.7.1994

     Nike is reportedly negotiating to buy all or part of Canstar
Sports Group, the marketer of Bauer in-line skates and one of the
world's biggest street and roller hockey equipment marketers.
Both companies have denied the rumors ever since Nike bought a
sponsorship with the NHL in July.  Canstar President Pierre
Boivin: "It makes sense for Nike to go in this direction, because
you'd have to believe there is a product strategy behind their
NHL deal, but two and two doesn't always equal four" (Terry
Lefton, BRANDWEEK, 10/3).

PREVIOUS NFL SPONSORSHIP MOVES NEXT REPORT FROM ISMA CONFERENCE: WOMEN REPRESENT GROWING MARKET

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/10/07/Sponsorships-Advertising-Marketing/NIKES-INVOLVEMENT-WITH-IN-LINE-SKATING-ROLLS-ON.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/10/07/Sponsorships-Advertising-Marketing/NIKES-INVOLVEMENT-WITH-IN-LINE-SKATING-ROLLS-ON.aspx