THE SPORTS BUSINESS DAILY has compiled information on the
NFL's stadiums and begins the first of an occasional series of
stadium profiles today with the L.A. Coliseum.
STADIUM: L.A. Memorial Coliseum, Los Angeles, CA
AGE:Completed in 1923. Raiders began play in 1982.
CAPACITY: 67,000 for the Raiders (94,000 for USC)
LUXURY BOXES: None. The present one-year lease says the Raiders
can play '94 rent-free, with 8% of gross ticket
sales going towards a fund for possible luxury box
development. If luxury boxes are not developed,
the Raiders retain the funds.
OWNERSHIP:Owned by the City/County of Los Angeles, and the State
of California.
MANAGEMENT: The L.A. Coliseum Commission, with some duties
sub-contracted out to Spectacor Management.
RENOVATION:Recent earthquake renovation of $60M from FEMA. '93
renovation of $15M for lower playing field, track removal, 8,400
additional seats, and 2,300 additional spots in the pavilion
section.
ADVERTISING: All ad revenues sold by the Commission.
CONCESSIONS: Volume Services Catering. 40% goes to the
stadium, with 50% of that split with the Raiders.
PARKING: 7,000 parking spots overseen by the Coliseum. $9 per
car. All revenue goes to the state.
LEASE:One year lease, expires in August '95
(Source: Sean Karmody/Pat Lynch, L.A. Coliseum Commission)
