Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

10.3.1994

     Calvert DeForest, better known as David Letterman's
sidekick, Larry "Bud" Melman, will promote Pro Line, an NFL-
licensed line of authentic clothing worn by players and coaches.
The TV ads will feature Melman impersonating such NFL players as
Steve Young and Bruce Smith (THE DAILY).... All of the St. Louis
Blues radio and TV spots have been sold out for the season (ST.
LOUIS POST-DISPATCH, 10/1)....Kelly Russell Studios, the nation's
leading maker of fine art sports collectibles, and Egghead
Software have teamed up in a marketing effort for Major League
Baseball's first CD-ROM.  Computer users will receive a free
Kelly Russell Studios limited edition lithograph of a current MLB
star with the purchase of the CD-ROM (THE DAILY).

PREVIOUS FOOD & DRINK MARKETPLACE ROUND-UP NEXT WILSON TO DECIDE ON THEIR CONTRACT WITH JOHN DALY THIS WEEK

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 7, 2024

May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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