Sponsorships Advertising Marketing

FOOD & DRINK MARKETPLACE ROUND-UP

10.3.1994

     Molson Breweries will start production of Asahi's Super Dry
Beer under a licensing agreement reached earlier this year.
Molson will make the beer in Canada and import it to the United
States (TORONTO STAR, 9/30)....Dr. Pepper/7-Up Chair & CEO John
Albers said the companies will boost '94 sales at least 7% to
more than $760M.  Albers noted that Dr. Pepper/7-Up will be
signing joint-venture agreements or licensing master bottlers in
several new overseas markets in the coming months, but that the
company would not be taken over by Cadbury-Schweppes PLC (WALL
STREET JOURNAL, 10/3).

PREVIOUS "60 MINUTES" CRITICAL OF IMG INFLUENCE ON YOUNG PLAYERS NEXT MARKETPLACE ROUND-UP

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The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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