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Volume 24 No. 115

Sports Media

     In this week's VARIETY, John Dempsey reports that some
affiliate reaction to the Fox-NHL deal was "decidedly mixed"
(9/19-26 issue)....Time Warner is "scrambling to keep disgruntled
advertisers from abandoning its much-maligned interactive" TV
test in Orlando (AD AGE, 9/26 issue)....NBC spokesperson Ed
Markey has suggested that Boston has "abruptly transformed from
the weakest" AFC outpost to one of its strongest.  Only Cleveland
had a higher Nielsen number last Sunday (BOSTON GLOBE,
9/27)....Beginning November 20 and continuing for eight Sunday
afternoons, The Nashville Network will air live coverage of
"NASCAR Winter Heat" from the Tucson, AZ Raceway Park (NASCAR
NEWS, 9/94 issue)....The Royals have agreed to a 3-year contract
with Stauffer Communications for the club's radio rights (AP,
9/27)....Rudy Martzke reports that both ABC and CBS are vying for
the Citrus Bowl with a price tag topping ABC's current $1.6M
annually (USA TODAY, 9/28).... Prime will air live coverage,
November 4-6, of the first-ever Gene Sarazen World Open
Championship from Braselton, GA (THE DAILY).

      In an interview on the "Nightly Business Report," GE Chair
Jack Welch said he is talking to "every single player" interested
in NBC, but in the end he may end up keeping the network.  Asked
if he is satisfied with NBC's performance, Welch said its
"cumulative cash flow" has been "somewhere in the neighborhood of
$3B."  Welch then clarified that he is looking for a "changing
relationship" for NBC.  Welch: "It has to be an option to sell.
Do I regard it to be a highly probable option?  No.  We're more
likely to get bigger and broader in this industry" (PBS, 9/27).
     WHAT ABOUT THE FIFTH NET?  In New York, Johnnie Roberts
reports that Time Warner's bid for NBC "is sparking vigorous
internal opposition from some of Time Warner's top executives."
The NBC talks have been headed by Time Warner Chair Gerald Levin
and outside adviser, Oded Aboodi.  But some close to the company
say Warner Bros. Co-CEO Robert Daly and Michael Fuchs, chair of
Time Warner's HBO unit, "believe that buying a piece of NBC is
foolhardy and potentially harmful to Time Warner's other
interest," including efforts to launch a 5th network in
conjunction with Tribune Co.  Tribune execs "also are said to be
puzzled by the NBC talks and are concerned about Time Warner's
commitment to their venture" (WALL STREET JOURNAL, 9/28).
     RATINGS WATCH:  The first week of the new TV season produced
"encouraging results" for three nets, "but dismal news for CBS."
CBS was "soundly beaten" by ABC and NBC and even lost to Fox
among the younger viewers "who are most valued by advertisers."
It was the first time any network had been beaten by Fox in the
"premiere week among viewers" aged 18-49.  The disappointing
ratings "only added to the pressure on the network's executives,
who are already unsettled about persistent rumors that CBS might
be sold" (Bill Carter, N.Y. TIMES, 9/28).
     CABLE WATCH:  TCI could wrap up the $2.4B purchase of
Viacom's cable-TV systems as early as next week.  Talks are set
to resume after tomorrow's vote by Viacom shareholders on a
merger with Blockbuster Entertainment.  TCI is not "technically
the buyer, however.  A partnership connected with TCI, Intermedia
Partners, will buy the systems both to help TCI avoid going over
the FCC's cable ownership limits and reportedly for tax reasons"
(N.Y. POST, 9/28).

     TBS President Ted Turner used an address before the National
Press Club as an opportunity to lash out at Time Warner, claiming
that they are using their position as a TBS stockholder to block
Turner from purchasing a network.  Time Warner owns about 20% of
TBS stock.
     ON TIME WARNER:  "I had a basic deal worked out to acquire
NBC, a little over a year ago, for about $5B. ... And I went to
Time Warner with that, and they said no. ... When they told me
not to buy the Home Shopping Network, I said O.K.  When they
wouldn't let me buy FNN years ago, before NBC ended up buying it,
I said O.K. ... They said the network business is a lousy
business.  You don't want to be in the network business.  But
now, they're trying to get a network."  Later, Turner said:  "I
haven't made any charges; I haven't filed any lawsuits;  I
haven't filed any complaints with the FCC or the Justice
Department ... yet.  And I hope I don't have to" (THE DAILY).
     GE RESPONDS:  In an interview with "Nightly Business
Report," GE Chair Jack Welch denied Turner's claim that he had a
deal to buy NBC:  "I can't believe Ted Turner said that.  Ted
Turner never had a deal to buy NBC" (PBS, 9/27).
     ON TV RIGHTS:  Turner used the World Cup TV rights as an
example of why he needs a network: "We carried the World Cup four
years ago [and] paid them a fair price.  This time, when the
World Cup came up, we were the incumbents, but ABC and ESPN came
in, and ESPN said we'll put a number of the games on our network
that reaches everybody.  And the soccer people said, 'look Ted,
it's not even a question of dollars; we need that exposure'" (THE
     ON THE '96 GAMES:  Turner: "I helped get the Olympics in
1996 because CNN is from there [Atlanta].  I couldn't even bid
for the Olympics, not allowed to be a bidder.  NBC, ABC, CBS,
yes. ... And the local people in Atlanta want to know why I'm not
enthusiastic about the Olympics.  I don't even have a smidgen.
I'm able to buy tickets in the 50th row back.  I'm tired of it"
     ON BASEBALL: Turner on baseball's anti-trust exemption: "It
doesn't make any difference to me.  We have more trouble than any
other sport, and we've got the exemption. ... I never thought it
meant diddly-squat."  Turner added that the strike "could" break
the MLBPA: "It seriously can weaken it, let's say, but I mean,
the players union gambled that the owners would cave in rather
than lose the World Series, and they've used up most of their
leverage" (THE DAILY).

     CNBC's "Market Wrap" featured an interview with Women's
Sports Network President and Co-CEO Terri Kassel about the net's
Fall '95 launch.  Kassel said the net's target audience is
primarily young men and women.  Kassel, who noted that "more men
watch women's sports than women," said programming will include
collegiate sports, pro soccer and fast-pitch softball.  According
to Kassel, the advertising response has thus far been
"overwhelmingly positive."  Kassel:  "Advertisers see it as a way
to reach men in a very advertiser-friendly environment."   Kassel
said she doesn't have "unrealistic ratings aspirations":  "This
is not a ratings-driven project and probably won't be for several
years."  Kassel plans to "build an audience by educating the
audience and letting the viewer get to know the athletes better."
She said the net would "like to launch with 15 million homes,"
and that "lots of millions" of dollars are involved in the
project ("Market Wrap," CNBC, 9/27).