Bullets President Susan O'Malley, already one of the highest
ranking women in pro sports, has been given new responsibilities
that make her the "second most powerful person in Abe Pollin's
sports empire." In what amounts to a restructuring, Pollin has
put O'Malley -- whose title will be President of the Bullets and
Centre Group Marketing -- in charge of most of the business
operations of the Bullets, Capitals, along with the sales and
marketing of USAir Arena and a proposed 23,000-seat facility in
downtown DC. In addition, Pollin has given Bullets VP Wes Unseld
new responsibilities in the marketing of the proposed arena.
Unseld's title: VP/Bullets and Centre Group Marketing. Jerry
Sachs will retain his title of president of Centre Group Limited
Partnership, which oversees day-to-day operations of USAir Arena,
while O'Malley is heading the newly created division that
combines the sales and marketing of the two teams and arenas.
O'Malley's promotion "comes after five highly successful seasons
with the Bullets." During her tenure, average attendance
increased every season from 9,814 in '88-89 to 15,116 for the
'93-94 season (Richard Justice, WASHINGTON POST, 9/23).
