NEW NAME FOR RIVERFRONT? CITY AND COUNTY SPAR OVER RIGHTS
Officials from the city of Cincinnati and Hamilton County
both want the right to sell a corporate sponsorship of Riverfront
Stadium. On Monday, City Councilman Nick Vehr filed a motion
that the city should consider selling Riverfront's naming rights
and use the revenue to renovate Riverfront or help fund a new
facility. County officials said they have been working on a
similar proposal, and that if the name is sold, it should be sold
by Hamilton County, which owns the stadium. The city leases the
stadium and then subleases it to the Reds and the Bengals.
Cincinnati Mayor Roxanne Qualls, who co-chairs the Stadium Task
Force, said selling naming rights is being considered but any
talk is "premature" (Patrick Crowley, CINCINNATI ENQUIRER, 9/20).