Match Hospitality Agents Have High Hopes For '22 World Cup

Match Hospitality agents have committed to record World Cup sales targets in '22, "auguring well for the sale of official Qatar 2022 hospitality packages, which gets under way on Monday." Match Chair Jaime Byrom, whose company is the exclusive hospitality rights-holder for next year’s tournament, said that agents had committed to "in excess of $260 million" of sales targets. This compares with commitments of $219M at the same point in the Russia 2018 marketing process -- an increase of some 20%. 

Match appoints agents who "secure exclusive rights relating to the competition across a total of more than 70 territories." Having proceeded with the invitation to tender in spite of the pandemic, Byrom said Match was "very happy to find that the appeal is sufficiently strong to have managed to secure commitments from our agents that surpass previous World Cups -- something we may not have expected" (INSIDE WORLD FOOTBALL, 1/28).