Barcelona Makes Ecommerce Platform Available Continent-Wide

Barcelona extended its official ecommerce platform to sell products from the Barça Store at Camp Nou throughout Europe. The online store -- store.fcbarcelona.com -- will be available from Thursday in about 30 countries as the club expands its retail business through the Barça Licensing & Merchandising company. Barcelona launched the ecommerce service in Spain on May 7. The new online sales channel is one of the key elements of Barça’s new integrated ecosystem of digital products and services. In '18, the club recovered the use of its merchandising and retail rights, which until then were held by Nike-owned FCB-Merchandising (Barcelona).