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Amazon Secures Champions League Broadcast Rights In Germany

Amazon has acquired the rights to "broadcast a selection of Champions League games in Germany" for the '21-22 season. Amazon secured a package which "includes the top picks of the Tuesday night games in Europe's biggest club competition." The announcement comes "just days after Amazon U.K. debuted their live coverage" of the EPL (AFP, 12/10). Amazon have been "broadcasting audio for Bundesliga games in Germany" since '17. The move into the rights market has been seen as a way for Amazon to "boost subscribers to the Prime service" (London DAILY MAIL, 12/10).

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