Global

See You In Court

7.1.2019

Bayern is reportedly accusing BMW of a "breach of trust" in the parties' sponsorship negotiations.GETTY IMAGES

Bayern Munich is reportedly "seeking damages" of $11.3M-$22.6M from sponsor BMW over an alleged "breach of trust" committed by the carmaker in connection with the negotiations over a "massive sponsorship contract" that collapsed abruptly in May of this year. Bayern CEO Karl-Heinz Rummenigge and President Uli Hoeness "broke off talks" with BMW’s representatives on May 8, when, according to Bayern, BMW suddenly made an "unfulfillable" demand. BMW reportedly requested that Bayern negotiate with Audi to "terminate their sponsorship contract early," rather than succeed Audi in '25 when it would expire. Audi purchased 8.33% of Bayern’s shares in '14 and pays another $33.8M per year as the club’s official automobile sponsor in a deal scheduled to run until '25 (BAVARIAN FOOTBALL WORKS, 6/30).

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