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All Eyes On Jokic, Doncic

Luka Doncic and Nikola Jokic have helped the NBA's growth in Slovenia and Serbia.GETTY IMAGES

The NBA's int'l League Pass subscriptions were up 21% this season. Unique int'l viewers were up 15%, and total watch time for NBA League Pass internationally increased by 16%. The Denver Nuggets (+41%) and Dallas Mavericks (+31%) rank first and second, respectively, in year-on-year unique viewer growth on League Pass internationally. They featured a combined 11 int'l players on their opening night rosters. Serbia (+395%) and Slovenia (+186%) saw the largest year-on-year unique viewer growth on League Pass among all countries outside the U.S., driven in large part by Nuggets C Nikola Jokic (Serbia) and Mavericks G Luka Doncic (Slovenia) (NBA).

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