Avocados from Mexico returning to the Super Bowl

Avocados From Mexico "will return to the 2023 Super Bowl" with a 30-second ad produced by Lerma/, a Dallas-based agency that’s "done work for the brand over the years." The company has had seven previous Big Game TV ad appearances, with work from GSD&M as well as Energy BBDO. Avocados From Mexico "will tap into QR codes" as part of its campaign with its in-store "Big Game Guac Showdown" shopper marketing promotion featuring Deion Sanders and Tracey Edmonds. The couple partnered with AFM "to create their favorite guacamole recipes," and the brand "is inviting shoppers to vote for their favorite" in January by scanning the QR code found on in-store displays (AD AGE, 12/8).