Digital Seat inks deal with Pinnacle Bank Arena

Digital Seat Media announced a three-year agreement with Pinnacle Bank Arena to bring its web based QR code tech to the venue and its fans. A unique QR code was placed on each of the arena’s 15,500 seats; fans can scan the codes to reach a mobile web engagement platform -- no app download is involved -- that features modules including microgames, mobile wallet coupons for in-venue sponsors, sweepstakes and live stats and other team-related info. Learfield’s Pinnacle Bank Arena Sports Properties team facilitated the deal. Digital Seat has installed over a million digital QR code tags at more than 40 venues, including numerous college stadiums and arenas, and the NBA’s Paycom Center and Vivint Arena.