ESPN Radio N.Y. adds more local programming

ESPN Radio N.Y. has plans to "finally go head-to-head with WFAN by shifting to almost a full day of local programming," starting with the "expansion of Rick DiPietro and Dave Rothenberg into a four-hour show to compete head-to-head with the top-rated 'Boomer & Gio' program." It is one of the "first steps that could lead to a possible restructuring of ESPN Radio’s national program featuring Keyshawn Johnson, Jay Williams and Max Kellerman," according to sources. The national show has "struggled in the ratings battle in New York," which has been a "perpetual problem" since the station began in 2003. During the second month of the winter book in N.Y., Boomer Esiason and Gregg Giannotti beat Johnson, Williams and Kellerman from 8-10am ET in the 25-54 male demographic (N.Y. POST, 11/30).