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LeBron James endorses home fitness brand Tonal

At-home fitness brand Tonal "added another big-name star to its endorser roster" with the signing of LeBron James , who stars in a new ad and also has "taken an undisclosed financial stake in Tonal." Creative for the spot was handled by R/GA and directed by Paul Hunter . It shows a "shirtless Jam...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

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