Electric truck company Battle Motors today announced a new partnership with the UFC that will see it become the first-ever presenting partner of one of the promotion's weight divisions. Terms of the deal were not disclosed, but Battle Motors becomes the official light duty truck of the UFC and presenting partner of the UFC’s light heavyweight division. This is the first time the UFC has sold such inventory and shows the Endeavor-owned property is looking to find new and unique sponsorship opportunities.
Battle Motors’ subsidiary Crane Carrier will be involved in the deal, which will see the California-based company get branding on the UFC Octagon canvas at select events as well as linear, digital and social media integration with UFC and its broadcast partners. The UFC has also carved out a new seating area for events called the Battle Motors brigade section that will be set aside to celebrate front-line industrial workers. Battle Motors was founded in ’21 and it has since acquired Crane Carrier, a commercial vehicle maker that has been in business for 75 years.
