Galaxy, Sponsor Herbalife Launch New AR Fan Experience

GALAXY/HERBALIFE NUTRITION

The Galaxy this week launched an augmented reality fan experience with long-standing sponsor and kit partner Herbalife Nutrition, believed to be the first of its kind for an MLS club. The branded content -- dubbed "LA Galaxy Tour" -- can be accessed through fans’ smartphones, providing access to Dignity Health Sports Park, the team’s locker room and players' lounge, among other areas. Galaxy F Ethan Zubak introduces himself to fans before providing a guided tour. An Herbalife dietician offers a tutorial on sports nutrition.

“With a theme of innovation, we were really looking for a way to give people a different experience and a way to experience the inner-workings of our club behind the scenes,” said Galaxy President Chris Klein, who noted the AR is rolling out at a time when fans "aren’t able to experience us live." Beverly Hills-based digital/tech firm Virtual Rights Management powered the experience in collaboration with the Galaxy and Herbalife.