Cadillac Signs First Esports Partnership Deal With TSM

TSM/CADILLAC

TSM has signed Cadillac to the GM-owned car brand’s first esports partnership in a deal announced earlier today. Terms were not revealed for the deal that sees Cadillac named the exclusive auto partner of TSM. Assets include Cadillac having its logo on TSM team jerseys, plus social/digital content and experiential in-person events at the new TSM Performance Center in L.A. Recently hired TSM Senior VP/Sales Ned Watkins wrote in a statement, “Cadillac has a century-long history, a commitment to innovation, and worldwide recognition that aligns perfectly with TSM's performance and excellence pillars. We are humbled and excited to team up with Cadillac through their first esports partnership and add them to TSM’s existing family of stellar brand partners.”

Other TSM partners include Geico, Grubhub and Mountain Dew Game Fuel. TSM, formerly known as Team SoloMid, has teams in the League of Legends North American series, the LCS, plus Fortnite, Apex Legends and Super Smash Bros.