PepsiCo Partners With RISE In Sports-Focused Alliance

PepsiCo Beverages has partnered with Stephen Ross' RISE nonprofit as part of the organization's ongoing efforts to harness the power of sports to combat racism while advancing equity and inclusion. The collaboration will focus on experiential learning opportunities for RISE program participants around the country, including fans, athletes and coaches across multiple levels of sports. Additionally, Pepsi's business partners and employees will engage with RISE multi-week leadership sessions.

Pepsi Head of Sports Marketing Justin Toman said PepsiCo will help RISE "broaden its reach to more fans and athletes." Toman: "Our company has been clear about its long-term investment in achieving social justice, and we are excited to expand upon that commitment through our sports partnerships, activations and fan outreach."