Yum Brands Extends Naming-Rights For Louisville Arena

Yum Center operator the Louisville Arena Authority "approved an extended 11-year naming rights agreement" with founding partner Yum Brands valued at $16.3M. The deal extends the naming rights through '31. Yum Brands will retain its "interior signage package, digital messaging rights, double center court suite and premium hospitality options." Other planned efforts as part of the extension include "updated menu options at concession stands, updated interior and exterior signage to 'further modernize the visitor experience' and a number of community engagement initiatives in partnership with the arena authority and Yum Center manager ASM Global" (BIZJOURNALS.com, 12/9).