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Gatorade Signs Golfer Matthew Wolff To Endorsement Roster

Gatorade today signed golfer Matthew Wolff to its "endorsement roster." He will be featured in an "ad campaign for one of Gatorade’s newest brands, Bolt24, coming out next month." Wolff will join Tiger Woods as the "only golfers Gatorade has ever used in its marketing." Wolff’s unconventional swing has "drawn attention in the past, but it is his play at 2020's biggest events that has opened eyes." He finished in the top four in back-to-back majors, including a runner-up performance at the U.S. Open (FORBES.com, 11/17).

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