Closing Bell

The Weeknd Will Perform Pepsi Super Bowl LV Halftime Show

11.12.2020

Musical artist The Weeknd has been "chosen to play the halftime show" at Super Bowl LV inside Raymond James Stadium, a performance that "may face challenges because of pandemic restrictions." The selection of The Weeknd is in "keeping with the NFL’s recent attempts to attract a wider audience by pivoting from classic rock acts dominated by white musicians to artists with large social media followings who are popular with younger fans and people of color." It will be the second Pepsi Super Bowl Halftime Show produced in part by Jay-Z and Roc Nation. The NFL has "not indicated how it will stage the show" (N.Y. TIMES, 11/12).

PREVIOUS Daily Digit... NEXT Sources: Masters Contingency Could Place Final Holes On ABC

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2020/11/12/SB-Halftime.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2020/11/12/SB-Halftime.aspx

The Weeknd Will Perform Pepsi Super Bowl LV Halftime Show

SBJ Morning Buzzcast: May 3, 2024

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

SBJ I Factor: Molly Mazzolini

Sports Media Podcast April 24 Whos Up Whos Down

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

Sports Media Podcast March 27 2024