Lacoste Renews Deal With Tennis Player Daniil Medvedev

Apparel brand Lacoste renewed through '26 its endorsement deal with Daniil Medvedev, after the tennis player first signed with the brand in March '19. The announcement is timed ahead of this weekend, which will see Medvedev play for the second consecutive year at the Nitto ATP Finals in London. Lacoste also has a deal with Novak Djokovic, who has his own signature collection. The extension with the 24-year-old Medvedev showcases the brand's commitment to linking up with up-and-coming athletes (THE DAILY).